Privacy Policy

This Privacy Policy outlines how your personal information is collected, utilized, and shared when you visit or make a purchase from merchgears.com (referred to as the “Site”).

Personal Information We Collect

When you visit the Site, certain information about your device is automatically collected. This includes data about your web browser, IP address, time zone, and some cookies installed on your device. While browsing, we gather information about specific web pages, products viewed, referring websites, search terms, and your interaction with the Site. This automatically-collected information is termed “Device Information”.

We employ the following technologies to collect Device Information:

• Cookies: Data files placed on your device, often with an anonymous unique identifier. For more details on cookies and how to disable them, visit http://www.allaboutcookies.org.

• Log Files: These track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• Web Beacons, Tags, and Pixels: Electronic files used to record browsing behavior.

Additionally, when you make a purchase or attempt one through the Site, specific information is collected. This includes your name, billing and shipping addresses, payment information (including credit card numbers), email address, and phone number. This is termed “Order Information”.

In this Privacy Policy, “Personal Information” refers to both Device Information and Order Information.

How We Utilize Your Personal Information

Order Information collected is generally used to fulfill orders placed on the Site, which includes processing payment information, arranging shipping, and providing order confirmations/invoices. Additionally, Order Information is used for:

• Communication with you
• Screening orders for potential risk or fraud
• Providing information or advertising related to our products/services, based on your preferences

Device Information is utilized to screen for potential risk and fraud (particularly IP addresses) and to enhance and optimize the Site. This includes generating analytics about customer browsing behavior and interaction with the Site, as well as assessing the effectiveness of marketing and advertising campaigns.

Sharing Your Personal Information

Personal Information is shared with third parties to aid in its use, as described above. We use Google Analytics to comprehend how customers utilize the Site. You can learn more about Google’s use of your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Lastly, Personal Information may be shared to adhere to applicable laws and regulations, respond to lawful information requests, or protect our rights.

Behavioral Advertising

We employ your Personal Information to provide targeted advertisements or marketing communications that may interest you. For details on targeted advertising, visit the Network Advertising Initiative’s educational page: https://thenai.org/about-online-advertising/faq/?tab=2. You can opt out of targeted advertising through the following links:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• You can also opt out through the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

Do Not Track

Note that we do not modify our Site’s data collection and usage practices based on Do Not Track signals from browsers.

Your Rights

European residents have the right to access personal information we hold, request correction, updates, or deletion. If you wish to exercise this right, contact us using the information below. For European residents, we process your information to fulfill contracts (e.g., orders) and for legitimate business interests. Your information will be transferred outside Europe, including to Canada and the United States.

Data Retention

Order Information is retained for our records after you place an order through the Site, unless you request its deletion.

Changes

This privacy policy may be updated occasionally to reflect changes in practices or for operational, legal, or regulatory reasons.

Minors

The Site is not intended for individuals under 13 years old.

Contact Us

For more details on our privacy practices, inquiries, or complaints, contact us via e-mail at support@merchgears.com or by mail using the provided details:

[Re: Privacy Compliance Officer] MerchGears

support@merchgears.com